Outbound sales
Field-tested outbound sales practices for founders and sales leaders, including ICP design, offer positioning, workflow decisions, and GTM research tied to customer acquisition.
Use these playbooks to make the assumptions behind an outbound motion explicit before increasing its volume.
Outbound sales
Outbound Sales · Practical guide
Learn how to build a B2B sales prospect list, which fields to include, and how to select target accounts and contacts. Compare in-house research, list providers, outsourcing, and AI-assisted prospecting.
Outbound Sales · Practical guide
Learn what inside sales means, how it differs from telemarketing and field sales, how SDR and BDR roles work, which KPIs to track, and how to launch an inside sales process.
Outbound Sales · Practical guide
Learn what sales outsourcing covers, compare fixed-fee and performance-based pricing, and choose between an agency, in-house sales, and Kachilu.
Outbound Sales · Practical guide
Learn what B2B lead generation is, compare 12 strategies from SEO and ads to LinkedIn and events, and choose the right approach for your audience and budget.
Outbound Sales · How-to guide
Learn what outbound sales is, how it differs from inbound sales, seven methods to consider, the KPIs to track, and how a small team can run a 30-day test.
