Based in Hyderabad, India, SpadeWorks provides an always-on AI front desk for home-service businesses, including HVAC, plumbing, pest control, and lawn-care companies. Its AI handles calls, booking, estimates, reminders, and customer follow-up, turning missed inquiries into appointments and revenue opportunities.
As SpadeWorks expanded into international markets, the team needed to find relevant companies, understand each business, write a tailored message, and execute outreach consistently across channels. It introduced Kachilu to turn that work into a repeatable system.
Chapter 01
The strategy was clear. Consistent execution was the bottleneck
Home-service businesses share some characteristics, but their priorities differ by category. HVAC companies may struggle with seasonal call volume and after-hours demand. Plumbing businesses lose urgent inquiries when no one answers. Pest-control companies often need better booking and follow-up.
Effective outreach therefore required researching each company’s services, location, hours, and booking process before writing a relevant message. A small team could not sustain that level of research, personalization, sending, and progress tracking by hand.
Chapter 02
The deciding factor: Kachilu moves from copy to execution
Kachilu does more than suggest a message. Once SpadeWorks provides its service URL, campaign objective, and destination URL, the AI develops the targeting criteria, channel strategy, outreach sequence, and messaging direction—and then helps execute the workflow.
Messages can reflect the prospect’s category and company context instead of repeating the same generic copy. The team can review activity and sent messages in the dashboard, watch browser execution in real time, and pause, skip, or add instructions when needed.
Chapter 03
Changing the message to match each home-service category
For HVAC businesses, the message focused on peak-season and after-hours calls. For plumbing companies, it addressed missed emergency inquiries. For pest-control companies, it emphasized booking and ongoing follow-up.
Rather than leading with a meeting request, SpadeWorks used the prospect’s context to begin a relevant conversation and introduced a demo or service page as the natural next step when interest was clear.
Chapter 04
AI creates the opening. People focus on replies and sales conversations
Kachilu took on repetitive work such as prospect discovery, company research, message creation, and initial outreach. The team remained focused on positive replies, deeper discovery, product demos, pricing, and implementation questions.
This division of work freed the team from constantly rebuilding prospect lists and allowed it to spend more time in conversations with interested companies. SpadeWorks established a workflow that makes both outreach volume and account-level relevance more sustainable for a lean team.